Privacy policy

Last updated: 4.6.2023

Introduction
Contact Information
Collecting Personal Information
Minors
Sharing Personal Information
Behavioral Advertising
Using Personal Information
Lawful Basis under GDPR
Retention
Automatic Decision-Making
Selling Personal Information
Your Rights
Cookies
Do Not Track
Changes
Complaints
Text Marketing and Notifications
Age of Consent
Additional Information

1. Introduction

This Privacy Policy describes how petslify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

2. Contact Information

If you have any questions, need more information about our privacy practices, or would like to make a complaint, please contact us:

Email: info@petslify.com
Mail: Petslify, 144-42 Jewel Avenue, Flushing, NY 11367, USA

3. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device Information
- Purpose of Collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of Collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a Business Purpose: Shared with our processor Shopify.
- Personal Information Collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Order Information
- Purpose of Collection: To provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services.
- Source of Collection: Collected from you.
- Personal Information Collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Customer Support Information
- Purpose of Collection: To provide customer support.
- Source of Collection: Collected from you.
- Personal Information Collected: Any additional information you choose to provide during interactions with our customer support team.

4. Minors

The Site is not intended for individuals under the age of 14. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

6. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. This information may be collected directly or through cookies or other similar technologies (which you may consent to, depending on your location).
We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may be interested in our offerings.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

7. Using Personal Information

We use your Personal Information to provide our services to you, which includes:

Offering products for sale.
Processing payments.
Shipping and fulfillment of your order.
Keeping you up to date on new products, services, and offers.

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following lawful bases:

Your consent.
The performance of the contract between you and the Site.
Compliance with our legal obligations.
To protect your vital interests.
To perform a task carried out in the public interest.
For our legitimate interests, which do not override your fundamental rights and freedoms.

9. Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.

10. Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

11. Selling Personal Information

Our Site does not sell Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

12. Your Rights

12.1 GDPR

If you are a resident of the EEA, you have the right to:

Access the Personal Information we hold about you.
Port your Personal Information to a new service.
Request correction, updating, or erasure of your Personal Information.

To exercise these rights, please contact us through the contact information provided above.

Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

12.2 CCPA

If you are a resident of California, you have the right to:

Access the Personal Information we hold about you (also known as the ‘Right to Know’).
Port your Personal Information to a new service.
Request correction, updating, or erasure of your Personal Information.

To exercise these rights, please contact us through the contact information provided above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

13. Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use various cookies, including functional, performance, advertising, and social media or content cookies, to enhance your browsing experience.

We use the following cookies to optimize your experience on our Site and to provide our services.

[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]

13.1 Cookies Necessary for the Functioning of the Store

Name	Function	Duration
_ab	Used in connection with access to admin.	2 years

13.2 Reporting and Analytics

Name	Function	Duration
_shopify_y	Shopify analytics.	1 year

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser settings. For more information on how to modify your browser settings or how to block, manage, or filter cookies, please visit www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

14. Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

15. Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

16. Complaints

If you would like to make a complaint, please contact us by email or by mail using the details provided under “Contact Information” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.

For example: https://ico.org.uk/make-a-complaint/

17. Text Marketing and Notifications

By subscribing to text notifications, you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Reply HELP for assistance. Message & Data rates may apply. More info view Privacy Policy and Terms of Service.

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners, solely for the purpose of enabling and operating our text messaging program.

The Site is not intended for individuals under the age of 14.

19. Additional Information

For more details, please refer to our Terms of Service.

Petslify
Email: info@petslify.com
Website: https://petslify.com/